“1”

The 7 playbooks experienced accountants, CPAs, and MBAs need to build multiple 6-figure advisory firms.

START NOW

The 7 playbooks experienced accountants, CPAs, and MBAs need to build multiple 6-figure advisory firms.

BUY NOW

PLAYBOOK 1 GOES LIVE:

Let me ask you a question...

Let me ask you a question...

What's the difference between a hard-working accountant and the owner of a fractional CFO firm?

What's the difference between a hard-working accountant and the owner of a fractional CFO firm?

I can tell you what it's not:

❌ It's not working 80-hour weeks until you're fed up and burnt out.

❌ It's not wearing a dozen different hats to juggle ALL THE THINGS your clients ask you to do.

❌ It's not giving 100% to clients that undervalue or disrespect you.

❌ And it's really not about taking on a ton of new clients that come with endless demands but little ROI.

The reality is that it's not about offering MORE services, finding MORE clients, or cramming MORE work into your day...

It's about doing less in TRANSACTION and more in TRANSFORMATION.

It's about doing less in TRANSACTION and more in TRANSFORMATION.

Listen.

You're already REALLY good at what you do.

You've worked hard to earn the letters after your name, to gain experience as a financial professional, and you are one of the few who have taken the bold leap of starting your own business.

But the growing pains of going from a corporate undertaker to a CEO are making you wonder if entrepreneurship is all it's cracked up to be - the hours, the money, the stress aren't what you signed up for.

So what's the solution?

You need the formula to help you: 

  • Find a way to stop having to work endlessly to stay on top of client communications and demands
  • Hone in your scope of work so that you're offering high-margin, high-impact services that can be automated and processed out
  • Quit relying on transactional work and start coaching transformation
  • Stop having to work in your business and gain the freedom to work on your business 
     

Listen.

You're already REALLY good at what you do.

You've worked hard to earn the letters after your name, to gain experience as a financial professional, and you are one of the few who have taken the bold leap of starting your own business.

But the growing pains of going from a corporate undertaker to a CEO are making you wonder if entrepreneurship is all it's cracked up to be - the hours, the money, the stress aren't what you signed up for.

So what's the solution?

You need the formula to help you: 

  • Find a way to stop having to work endlessly to stay on top of client communications and demands
  • Hone in your scope of work so that you're offering high-margin, high-impact services that can be automated and processed out
  • Quit relying on transactional work and start coaching transformation
  • Stop having to work in your business and gain the freedom to work on your business 

You've already put in the hard work of starting your own business and bringing your financial expertise to all of your clients

But the real growth happens when your business is working smarter, not harder!

You've already put in the hard work of starting your own business and bringing your financial expertise to all of your clients,

But the real growth happens when your business is working smarter, not harder!

There has never been a better time than RIGHT NOW to get into advisory or fractional CFO services!

More entrepreneurs than ever are bringing new businesses online. And they are quickly realizing that to achieve their goals for growth, they're going to need more than just a bookkeeper and tax preparer.

Bookkeeping and compliance work are important - but that work reports on what happened in the past.

But the goals, dreams and aspirations of your clients - those live in the future.

To bridge that gap, they're going to need the strategic direction that a skilled financial advisor can bring to streamline their finances and accelerate their growth.

They need a fractional CFO.

They need YOU.

BUY NOW

There’s no secret to the success of a fractional CFO firm.

It’s about pairing your mastery of the numbers with a CEO mindset... so you can help business owners achieve their goals.

Let's be honest:

 

You didn’t decide to jump into the entrepreneurship game just to work a million hours a week (even outside of tax season) and make a fraction of what you did at your old firm.

You wanted to harness your knowledge and enjoy the personal and financial rewards that come with being your own boss.

And, as someone who has already done the dirty work of getting the degrees, the letters after your name, and put in thousands of hours in front of spreadsheets, you've earned the right to line your pockets and add some extra zeros to your bank account - without working 80 hours a week.

There’s no secret formula to long-term profitability and growth.

It’s about understanding how to make sound financial decisions and why you’re making them...so you can create a system for sustained success.

There’s no secret formula to long-term profitability and growth.

It’s about pairing your mastery of the numbers with a CEO mindset... so you can help business owners achieve their goals.

Let's be honest:

You didn’t decide to jump into the entrepreneurship game just to work a million hours a week (even outside of tax season) and make a fraction of what you did at your old firm. You wanted to harness your knowledge and enjoy the personal and financial rewards that come with being your own boss.

And, as someone who has already done the dirty work of getting the degrees, the letters after your name, and put in thousands of hours in front of spreadsheets, you've earned the right to line your pockets and add some extra zeros to your bank account - without working 80 hours a week.

You’ve earned the right to...

You’ve earned the right to...

Charge premium rates to clients that value your knowledge and expertise.

Have a successful business that is FUELING your life, not running it.

Build a talented team, freeing you to focus on growing and scaling your business.

I'll show you how to create all of those things for your firm and much more!

BUT THERE'S SOMETHING YOU NEED TO KNOW FIRST...

I'll show you how to create all of those things for your firm and much more!

BUT THERE'S SOMETHING YOU NEED TO KNOW FIRST...

THE ABILITY TO GROW AND SCALE YOUR FIRM TO A MULTIPLE 6-FIGURE POWERHOUSE DEPENDS ON YOU UNDERSTANDING THREE CORE PRINCIPLES:

THE ABILITY TO GROW AND SCALE YOUR FIRM TO A MULTIPLE 6-FIGURE POWERHOUSE DEPENDS ON YOU UNDERSTANDING THREE CORE PRINCIPLES:

Principle #1

YOU SHOULD MAKE MORE MONEY AS A CEO THAN YOU MADE WORKING IN THE CORPORATE WORLD


 

You didn't start your firm just to end up with less money than you were making as a salaried cog paying homage to the almighty billable hour in the corporate world.

Because what happens next? You start taking any and all incoming jobs, regardless of how they align with your goals and values - just to make ends meet.

And you find yourself delivering low-profit, highly demanding services to clients who don't value your time or expertise - forcing you to offer discounts in order to convince them to return next year and start the cycle all over again.

But you're smart enough to know the math: 

The type of firm you want doesn't scale by adding more clients for less money.

It happens by offering PREMIUM advisory services to clients who appreciate your value and are happy to pay premium rates for the results you deliver.

You're an expert. It's time to start getting paid like one.

PRINCIPLE #1

YOU SHOULD MAKE MORE MONEY AS A CEO THAN YOU MADE WORKING IN THE CORPORATE WORLD

 

You didn't start your firm just to end up with less money than you were making as a salaried cog paying homage to the almighty billable hour in the corporate world.

Because what happens next? You start taking any and all incoming jobs, regardless of how they align with your goals and values - just to make ends meet.

And you find yourself delivering low-profit, highly demanding services to clients who don't value your time or expertise - forcing you to offer discounts in order to convince them to return next year and start the cycle all over again.

But you're smart enough to know the math:

The type of firm you want doesn't scale by adding more clients for less money.

It happens by offering PREMIUM advisory services to clients who appreciate your value and are happy to pay premium rates for the results you deliver.

You're an expert. It's time to start getting paid like one.

Principle #2

YOU SHOULD LOVE THE CLIENTS YOU SERVE.


 

When you fill your roster with business owners that only see you as a human calculator, it's hard to build lasting relationships and mutual respect.

Want to stop breaking out in a cold sweat every time you hear the phone ring? Or stop having to put out fires in the middle of family dinner?

You've got to start attracting clients who see you as a partner invested in the success of their business.

Start attracting clients who value your expertise and rely on the visionary thinking and strategic direction you provide.

This isn't only possible - it's actually critical to the success of your entrepreneurial journey.

Video Poster Image

Principle #2

YOU SHOULD LOVE THE CLIENTS YOU SERVE.

 

When you fill your roster with business owners that only see you as a human calculator, it's hard to build lasting relationships and mutual respect.

Want to stop breaking out in a cold sweat every time you hear the phone ring? Or stop having to put out fires in the middle of family dinner?

You've got to start attracting clients who see you as a partner invested in the success of their business.

Start attracting clients who value your expertise and rely on the visionary thinking and strategic direction you provide.

This isn't only possible - it's actually critical to the success of your entrepreneurial journey.

PRINCIPLE #3

YOUR PERSONAL LIFE SHOULD DIRECT YOUR BUSINESS, not the other way around.


 

Building a firm from the ground up isn't for the faint of heart.

There's no question that you're willing to put in the work to make your business a success. In fact, it's that very drive that fuels your dedication to the time and energy it takes to keep your business' engine running.

But soon enough, you're finding that your 8-hour day stretches to 10 hours... or maybe 12.

Then your weekends become work-ends.

And what ends up happening? Your personal life ends up getting the leftovers.

Allow me to provide you with a different approach. 

In The CFO Academy, we start by getting your personal goals in place - what you want your lifestyle to look like, how much time you want to spend with your family, how you want to give back to your community - and then we determine what your business needs to look like to support those goals.

Your firm is built with that vision in mind.

It's a subtle mindset shift, but it has an incredible impact on how you balance your work life and your life life!

PRINCIPLE #3

YOUR PERSONAL LIFE SHOULD DIRECT YOUR BUSINESS, NOT THE OTHER WAY AROUND

 

Building a firm from the ground up isn't for the faint of heart.

There's no question that you're willing to put in the work to make your business a success. In fact, it's that very drive that fuels your dedication to the time and energy it takes to keep your business' engine running.

But soon enough, you're finding that your 8-hour day stretches to 10 hours... or maybe 12.

Then your weekends become work-ends.

And what ends up happening? Your personal life ends up getting the leftovers.

Allow me to provide you with a different approach. 

In The CFO Academy, we start by getting your personal goals in place - what you want your lifestyle to look like, how much time you want to spend with your family, how you want to give back to your community - and then we determine what your business needs to look like to support those goals.

Your firm is built with that vision in mind.

It's a subtle mindset shift, but it has an incredible impact on how you balance your work life and your life life!

Becoming the CEO of a fractional cfo firm doesn't have to be a p.i.t.a.

 

If your firm has made it this far, then you’ve already done the hard part - YOU GOT IN THE GAME.

You just need to use a few additional tools to shore up the foundation so you can make sure it runs on YOUR TERMS.

And, once you install a few critical pieces in your business, you’ll be on the path to:

  • Owning a business that truly fuels you
  • Being a driver of transformation for your clients
  • Building on the momentum you’ve already established by hitting record revenue numbers, expanding your team, and broadening your reach

These outcomes don’t have to be a pipe dream.

But they do require intentionality.

Because, if I’m being honest:

You have to be deliberate about designing your business for these to become your truths. 

It’s up to YOU to put the pieces in place.

Once you have the mindsets, frameworks, and systems in place, the rest of it becomes much much easier.

Becoming the CEO of a fractional cfo firm doesn't have to be a p.i.t.a.

 

If your firm has made it this far, then you’ve already done the hard part - YOU GOT IN THE GAME.

You just need to use a few additional tools to shore up the foundation so you can make sure it runs on YOUR TERMS.

And, once you install a few critical pieces in your business, you’ll be on the path to:

  • Making confident decisions that lead to sustainable growth
  • Taking ownership of your future and putting yourself on the fast track to your goals
  • Building on the momentum you’ve already established by hitting record revenue numbers, expanding your team, and broadening your reach

These outcomes don’t have to be a pipe dream.

But they do require you to roll up your sleeves and get to work.

Because, if I’m being honest:

Nobody is going to save your business.

It’s up to YOU to move forward.

Once you have the knowledge and systems in place to make repeatable decisions that boost your profitability, dealing with finances will be the easy part. .

Hi, I'm Michael!

I’M A NUCLEAR ENGINEER TURNED FRACTIONAL CFO.

The CFO Academy was born out of conversations I'd been having with accountants and other fractional CFOs who were ready to ditch the transactional, number cruncher mindset and create a business that allowed them to deliver super high-value advisory services to a different caliber of client.

I knew it was possible because over the past six years, I built my own fractional CFO firm from the ground up.  Since then, we've served hundreds of clients and hit the coveted 7-figure revenue mark.

But it wasn't always smooth sailing: for years I struggled with the wrong clients at the wrong price and offering services that didn't reflect the skills and experience I brought to the table.

One day I decided that I had had enough and I fired all of my clients.

I was committed to rebuilding the business on my terms. 

I looked for a coach or a mentor that could help me do it the right way - but I couldn't find anyone that was talking about how to do it!

Hi, I'm Michael!

I’M A NUCLEAR ENGINEER TURNED FRACTIONAL CFO.

 

The CFO Academy was born out of conversations I'd been having with accountants and other fractional CFOs who were ready to ditch the transactional, number cruncher mindset and create a business that allowed them to deliver super high-value advisory services to a different caliber of client.

I knew it was possible because over the past six years, I built my own fractional CFO firm from the ground up.  Since then, we've served hundreds of clients and hit the coveted seven figure revenue mark.

But it wasn't always smooth sailing: for years I struggled with the wrong clients at the wrong price and offering services that didn't reflect the skills and experience I brought to the table.

One day I decided that I had had enough and I fired all of my clients.

I was committed to rebuilding the business on my terms. 

I looked for a coach or a mentor that could help me do it the right way - but I couldn't find anyone that was talking about how to do it!

YOU KNOW WHAT THEY SAY: BE THE CHANGE YOU WANT TO SEE IN THE WORLD!

 

I created The CFO Academy to be the resource I was looking for when I rebuilt my firm back in the day.

I decided that I wanted to be the mentor that I needed years ago.

I decided that I would be the person that walks beside others and shows them how to build a modern firm.

INTRODUCING...

The 7 playbooks that help experienced accountants, CPAs, and MBAs build multiple 6-figure virtual CFO firms.

The CFO Academy is designed to provide financial professionals with the knowledge, training, and resources they need to move their businesses to the next level of service, sustainability, and structure.

With 7 high-impact playbooks, each designed to transfer to you the exact skills and knowledge that I needed to be able to build my own virtual CFO firm, but in a fraction of the time (and with a fraction of the effort!)

 

We cover:

  • Cultivating a CEO mindset
  • Structuring and pricing high-value services and packages
  • Selling with confidence
  • Creating a premium client experience
  • Building a lasting partnership with clients
  • And so much more!


Plus, you’ll be a part of a private community of finance entrepreneurs who are ready to take their firm to the next level (and help others do the same.)

While everyone’s business is unique, the financial entrepreneur’s challenges are not. This is where you get to learn from others’ mistakes and use their experience to cover your blind spots.

Every day, you can hop inside The CFO Academy Slack community to ask questions, share wins, and connect with others in your field who have the inside scoop on what it takes to scale a business.

You’ve got an instant network where you can collaborate with a group of fellow business owners who live, breathe, and speak finances.

And, if there’s one thing I know about numbers nerds, it’s that they love their resources.

So if you’re anything like me, you don’t just want advice on how to scale your business. You want the tools to help you actually get it done.

I unlock my favorite resources that have helped me and other financial entrepreneurs scale to multi 6-figure revenues fast.

You’ll get workflows, guides, and blueprints to plug and play into your firm, so you can put my lessons into action.

LET'S GO!

The CFO Academy is so much more than a course. 

It’s a step-by-step blueprint for transforming your business into a scalable, sustainable, and profitable CFO firm.

The CFO Academy is so much more than a course.

It’s a step-by-step blueprint for transforming your business into a scalable, sustainable, and profitable CFO firm.

Everything I teach in The CFO Academy is what I learned over the years from having built my own fractional CFO firm.

In just seven weeks, you’ll have a start-to-finish framework for implementing systems, processes, skills, and mindset shifts to sidestep the learning curve and start on the road to entrepreneurial success.

You want to supercharge your firm's growth and impact?

The seven playbooks inside The CFO Academy will teach you everything you need:

You want to supercharge your firm's growth and impact?

The seven playbooks inside The CFO Academy will teach you everything you need:

Playbook #1: Thinking Like a CFO and a CEO


This first playbook teaches you the critical skill of thinking differently about your services and about yourself as a CEO. You’re in a unique place now where you have to be both the CFO for your clients and the CEO of your own business.

The mindsets and best practices in this playbook are critical for your success throughout your entrepreneurial journey.

Playbook #2: Services + Pricing Packages


This is the playbook that helps you define what’s at the core of your business and how you’re going to get paid.

You’re going to learn about high-quality, high-value services that scale, which ones you should use as part of your business model, and how to price those services confidently.

Because once you have clarity around your pricing, then you can get to work mapping out how to build and grow your firm.

Playbook #3: Sales


I always like to say that in business, mission is everything. But without money, we can’t sustain the mission! Having a proven framework in place to tackle sales calls sets your business up for success in a number of ways:

  • Feeling confident about your business and the value you deliver
  • Defining the tone for the relationship with your client
  • Setting boundaries and expectations that set you up for success
  • Helping your clients envision the transformation that your services can provide

Playbook #4: Onboarding With Excellence


The onboarding process is your opportunity to shine and create the first important moment of the client relationship, what we call the “Aha Moment”.

In this playbook, you’ll learn the three critical components of a great onboarding experience, the six steps of an effective onboarding call, and the tools you’ll need to hit the ground running.

Playbook #5: CFO Call Prep + Financial Analysis


This is the playbook where you learn to develop a new perspective in order to deliver value to your clients.

We numbers nerds speak in facts and figures. But in order to be able to speak with your client and not at your client, there is a subtle, yet powerful, mindset shift that has to happen.

You’ll master a simple framework that allows you to establish more of a coaching relationship with your client that is engaging and mutually respectful.

Playbook #6: The CFO Call


The CFO call is the bread and butter of your offering: it's the place to connect with your client, deliver value, and establish that deeper relationship. Your perspective and insight help the client make decisions that impact every facet of their business. It’s an amazing opportunity and responsibility to help shape the direction of a business from a financial perspective.

In this playbook, you’ll gain the skills and insights needed to establish yourself not as just a service provider, but as a valued partner in the success of your clients’ businesses.

Playbook #7: Client Support


This playbook is important because post-call support is how you can continue to add value to your client between CFO calls.

It's the perfect opportunity to differentiate your firm from the competition - but if you do it wrong, you can quickly burn yourself out due to scope creep.

I'll show you how to do it the right way.

Altogether, these seven playbooks contain the skills, mindsets, tools, tactics, and knowledge you need to transform your business into a virtual CFO firm that delivers multi 6-figure revenue, without burnout or overwhelm.

And that’s just what’s covered in the coaching calls!

But, since I know you’re ready to kick your profitability into high gear, you’re also going to get custom reports, a business money 101 curriculum, and additional support including….

And that’s just what’s covered in the coaching calls!

But, since I know you’re ready to kick your profitability into high gear, you’re also going to get custom reports, a business money 101 curriculum, and additional support including….

CFO REPORT & FINANCIAL ANALYSIS

Business finances aren’t always straightforward.

And, even though Business Money Accelerator will give you all the tools to make profitable and informed decisions that help you scale…

There are still going to be questions that come up along the way.

So before you’re released into the wild world of finances on your own…

I’m going to give you the final piece of the puzzle to make sure that your path to success is straight and narrow.

Once you’ve attended all the group coaching calls, participated in your 1:1 CFO consultations, and completed all the related coursework…

You’ll get a CFO Report & Financial Analysis

Your CFO will do a deep dive into your numbers and create a customized assessment that takes the pulse of your business’s finances.

The CFO Report will provide you with everything you need to analyze your financial health so you have an action plan for moving forward.

The CFO Report & Financial Analysis includes:

  • An executive summary with easily digestible financial tips, strategies, and next steps for your business
  • Key observations on your structure, tax election systems, reporting, and more
  • Charts with customized tips based on your “Critical 4” financial metrics
  • A monthly balance sheet, P&L, and other financial statements
  • An industry scorecard to see how you stack up against your competition
  • Cash flow forecast, company budget, and projections
  • An action plan based on your business goals
  • Analysis of your bookkeeping with suggestions for improvements

Once we’ve completed the report, you’ll also get a bonus CFO call to go over the report. Your CFO will explain their key findings and give you the opportunity to ask questions, pick their brain, and get advice to set you up for maximum success.

BUSINESS MONEY ESSENTIALS COURSE

If you want to take your business to new heights…

You first need to take a look at the foundation.

You’ll want to make sure that you didn’t miss any critical financial steps in the beginning if you want to reach your maximum profitability.

So, even though you’ve been around for years, taking a step backward and reviewing your foundation can pay off in a big way.

That’s why I’m giving you bonus access to my Business Money Essentials Course.

This course is chock-full of useful information to help you review your financial systems and to make sure you hit all of the right checkpoints.

Business Money Essentials includes 5 modules and hours of lessons all about the foundational knowledge and systems necessary to establish a profitable business.

Think of it like double-checking your work inside Business Money Accelerator. Even if you don’t think you made any mistakes, it’s better to be safe than sorry.

30 DAYS POST-PROGRAM SUPPORT

You’ve got a plan.

You know the steps you need to take.

Now it’s time to put them in action.

Just to be super sure that you’re successful once you’ve finished my coaching program, I’ll give you 30 days of post-program support.

You’ll get one month of additional Slack access to check in with me and your CFO in case you ever get stuck.

Have a question about your cash flow? Fire away!

Need a budgeting tip? We’ve got you covered.

Want to brag about how much money you’ve made? I love it.

Like your personal finance sherpa, I’ll be there to push you up the money mountain and help you reach the peak.

So to recap, once you join The CFO Academy you’ll get...

  • Seven targeted playbooks, each focused on the knowledge and skills for the rapidly scaling financial entrepreneur, delivered once per week to your personal Kajabi learning portal.
  • Checklists, frameworks, handouts, examples, case studies, and homework to help you implement all of your learnings into your business right away! There’s no theory here!
  • Access to our private community group exclusively for The CFO Academy members. This is a great opportunity for you to share your wins and learnings with your fellow numbers nerds, as well as a place to bring your questions and struggles to leverage the power of this talented community.
  • A 30-Day Money-Back Guarantee if The CFO Academy is not right for you.

Skip the learning curve and get on the fast track to financial entrepreneurship for a one-time investment of $2,997

ENROLL IN THE CFO ACADEMY

The CFO Academy Guarantee

The CFO Academy Guarantee

I’m so passionate about giving financial entrepreneurs the tools they need to scale their business that I want to make it as easy as possible for you to click that “Enroll Now” button.

Which is why I created The CFO Academy Guarantee.

Here’s how it works:

If you join The CFO Academy and don’t feel like I’ve delivered on my promise to give you the tools you need to scale your business to a multi 6-figure firm...

Just hit me up within 30 days, and I’ll give you your money back.

All you have to do is email [email protected] and I’ll refund your purchase.

No fine print.

No questions.

And no hoops to jump through.

Just your money back, with no hard feelings.

I’m CONFIDENT that The CFO Academy will deliver the skills you need to level up your business, using the same, exact methods that I used to create my own firm.

(In a fraction of the time and with a fraction of the effort that it took me!)

So I’m sure you won’t need to take advantage of our 30-Day Guarantee.

But, it’s nice to know that it’s there.

Smart Questions You Might Be Asking Yourself About The CFO Academy

SMART QUESTIONS YOU MIGHT BE ASKING YOURSELF ABOUT THE CFO ACADEMY

The CFO Academy Is Right For You If...

The CFO Academy Is Right For You If...

You’re completely out of gas working 50+ hours a week and only making dozens of dollars - and want to bring more balance to your work week (and maybe even the freedom to give yourself a day off...)

You’re already running a firm and want to keep the momentum going by introducing or scaling advisory (CFO) services.

You’re willing to absorb knowledge like a sponge and change your current belief system—even if it means stepping out of your comfort zone.

You’re already applying new strategies to your business but are tired of dealing with trial and error to figure out what works.

You’re ready to invest 7 weeks of learning and skill-building, knowing that you can claim a refund within 30 days if you want to cancel.

If at least four of those descriptions had you thinking, “Yes! That’s me!”, then it’s time to level up your business by joining me and your fellow finance entrepreneurs inside The CFO Academy.

START TODAY

Still not sure The CFO Academy is right for you?

At this point, you’re already aware that the difference between the stressed-out, struggling owner of an accounting firm and the successful virtual CFO is…

The fusion of CFO smarts and CEO skills.

The fusion of CFO smarts and CEO skills.

So, if you’ve stuck around this long, let’s finish this with a little pep talk.

If you’re an experienced accountant, CPA, or MBA that's ready to start or scale advisory services, you need The CFO Academy.

If you've experienced growth and are ready to capitalize on your success with multiple 6-figures in revenue while working in your business around the lifestyle you want to live, you need The CFO Academy.

If you're ready to fully lean into offering services that will transform business owners - but you just need a little guidance to figure out exactly how to do it, you need The CFO Academy.

Look - you've spent the last 10, maybe 15+ years working your tail off, learning all the things, serving hundreds or thousands of clients.  

Now is your time to start putting all of that effort to work for YOU.

I can't wait to see you inside.

Michael

GET STARTED